Instead of unexpected expenses being unexpected attacks on your bottom line, being ready for them can really help your bottom line. Turn "unexpected" into to you-knew-all-about-it already.
The promo ad pictured shows just one such expense - mall sales. If you sell in the Brass Armadillo, you're having a Halloween sale:
- whether you want to or not
- whether you factored in a 15% discount into your profit margin
- whether you stocked for a sale or not
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